The Ultimate Squarespace SEO Checklist 2024: Expert Tips from a Squarespace SEO Expert

Table Of Content


Struggling to get your beautiful Squarespace website to rank on Google? Follow this Squarespace SEO checklist to improve your visibility: start with keyword research, structure your site with targeted money pages, ensure your site is mobile-friendly, secure, and fast-loading, use clean permalinks, optimize your SEO titles and meta descriptions, utilize proper headers, add descriptive image alt text, and include a favicon. Need more help? Visit Thencan Designs for personalized SEO advice.


You have this amazing, beautifully designed Squarespace website that perfectly showcases your brand and speaks to your ideal client. But you’re not showing up on Google. That’s a sign that you need to work on your Squarespace SEO. Today, I’ll share the SEO checklist I use with all my clients at Thencan Designs, my SEO agency in beautiful Bend, Oregon.

The Foundation: SEO Strategy

Before diving into the checklist, it’s crucial to establish a solid SEO strategy. This begins with keyword research. While I have several videos diving deep into keyword research, here’s a quick strategy to find your primary keyword.

Quick Keyword Research

  1. Google Autofill: Start by using Google’s autofill. Type in your service, city, and state (adjust accordingly to your location). For instance, if you’re an interior designer in Fort Collins, Colorado, Google will suggest “interior designer Fort Collins.”
  2. Semrush Keyword Magic Tool: Paste your keyword into Semrush‘s keyword magic tool. You don’t need a paid account; a free one will suffice. Look at the search volume column to find the keyword with the highest search volume, which will be your primary keyword.

Structuring Your Website

Your website should have strategically structured “Money Pages” – your homepage, service pages, and location pages.

  • Homepage: Target your main keyword, e.g., “interior designer Fort Collins.”
  • Service Pages: Separate pages for different services, like “residential interior design Fort Collins” and “commercial interior design Fort Collins.”
  • Location Pages: If you serve multiple locations, create pages for each, like “interior design Loveland Colorado.”

Squarespace SEO Checklist

Now, let’s work our way down the checklist. This isn’t in any particular order of importance, but I’ll highlight critical points.

1. Professional Domain

  • Get a Domain: Instead of a default domain, purchase a professional domain through Squarespace for $12-$20 a year.

2. Site Security

  • Ensure HTTPS: With Squarespace, your site is automatically secure. You’re good to go!

3. Mobile-Friendly Design

  • Mobile Check: Use your phone to check your site. Ensure clear navigation and a call-to-action button above the fold, like “Contact Us” or “Get Started.”

4. Page Speed

  • GTmetrix: Use GTmetrix to test your page speed. Aim for a grade of B or higher. Compress images using tools like Canva to optimize load times.

5. Sitemap

  • Check Sitemap: Squarespace automatically creates a sitemap, but it’s good to verify it’s working correctly.

On-Page Optimization

6. Permalinks

  • Clean URLs: Use hyphens to separate words in your URLs. For example, use “doula-services” instead of “services-old.”

7. SEO Page Titles & Meta Descriptions

  • Homepage: Override default settings. Use your primary keyword, e.g., “interior designer Fort Collins.” Include a compelling call-to-action in the meta description.
  • Service Pages: Customize each page title and meta description with relevant keywords and calls to action.

8. Headers (H1, H2, H3)

  • H1 Tags: Each page should have one H1 tag with your primary keyword.
  • Hierarchical Structure: Follow a logical structure with H2 and H3 tags to organize content.

9. Image Alt Text

  • Describe Images: Use descriptive alt text for images, including relevant keywords naturally. Prioritize user experience for visually impaired users.

10. Favicon

  • Brand Identity: Add a favicon to your site via Squarespace settings. Create a simple, recognizable icon using Canva (512 x 512 pixels).

Final Thoughts

Following this Squarespace SEO checklist [steal our checklist in the Additional Resources section below] will set a strong foundation for improving your website’s search engine ranking. Remember, the most important aspects are your SEO page title, H1 tags, and aligning your money pages with specific keywords. Avoid targeting the same keyword on multiple pages.

If you’re feeling overwhelmed, I’ve got you covered. Head over to this page and click the big orange button to get your next best actions for improving your Squarespace SEO in video format – never cookie cutter, customized for your small business!

By honing in your Squarespace SEO, this will help your small business get mroe traffic, leads, and clients.

Additional Resources

For more in-depth tutorials, check out my YouTube channel to help you get your SEO title dialed in!

➡️ ➡️ ➡️ Here is the Squarespace SEO Checklist from the video: Right here [File > Make a Copy]

💌 Like free SEO tips straight to your inbox? Subscribe to my list today and get some more SEO goodies!!


1. What is the first step in optimizing my Squarespace site for SEO?

Start with thorough keyword research to identify your primary keyword. Use tools like Google autofill and Semrush’s keyword magic tool.

2. How important is having a professional domain for SEO?

Very important. A professional domain boosts your credibility and is essential for SEO. Avoid using the default domain.

3. How can I check if my site is mobile-friendly?

Use your phone to navigate your site. Ensure there’s clear navigation and a call-to-action button visible above the fold.

4. What tool can I use to check my site’s speed?

GTmetrix is a recommended tool. Aim for a grade of B or higher and optimize images to improve load times.

5. How should I structure my URLs for SEO?

Use clean permalinks with hyphens separating words, such as “doula-services,” to make URLs readable and SEO-friendly.

6. What should my SEO page title and meta description include?

Include your primary keyword and a compelling call-to-action. Customize these for each page on your site.

7. How many H1 tags should each page have?

Each page should have only one H1 tag, which should include your primary keyword.

8. What is image alt text and why is it important?

Alt text describes images for visually impaired users and helps search engines understand the image content. Include relevant keywords naturally.

9. How do I add a favicon to my Squarespace site?

In the Squarespace settings, go to websites and then favicon. Create a simple icon using Canva (512 x 512 pixels).

10. What should I do if I’m overwhelmed with SEO optimization?

Visit Thencan Designs for personalized SEO advice and next best actions tailored to your Squarespace site’s needs.


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